#Cloud > What misses to Google Apps...

I was browsing through google apps market place and I was amazed by the ideas people were developing on the Google SDK platform. I really think that this swarm of ideas, concepts is beneficial to everybody. But when you address a company, then it becomes messy.

Why?

• Company are looking for reducing their TCO. A large part of the TCO of Information System is due to the integrations between legacy systems.
• Integrations are needed because applications do not speak the same language, do not manipulate the same concepts (Homework: ask an ERP consultant what a BOM is, then ask a PLM consultant, then make them agree on a common definition)
• In Google Apps Marketplace, there are several applications like process factory or myerp.com or Zoho CRM but they cannot talk to each other.
• They have their own notion of process, but in a company, all processes are related to each other (otherwise PLM and ERP footprint would not be so big!)

What is going to happen is that company will start to do the same mistakes. They might find myERP and ZohoCRM very interesting and develop web services to make them communicate... Integration.

I think there are two ways to prevent that to happened.

• Private process management API connected to Google API developed as by a third party. It must become the standard for workflow definition. It must be flexible, scalable and unified. The problem is how to make it a standard...
• This brings me to the second idea. Google has the power to prepare the standard of data and information exchange along the workflows.

The interest for Google would be double

• Increase significantly the number of compatible applications and insuring the transparency that is so hard to get from new cloud companies (at least you'll be certain that the API will be supported for a long time, if it's an financially unstable company, what happens when it bankrupts?). For this reason it has to be open sourced.
• Increase Google credibility in business software and allow the clouds to enter the industrial companies (because despite we all see on internet, the adoption of clouds is still low in the industry)

But maybe such a solution exist already