#Cloud Just read on a French website

"Beaucoup essaient de conserver leurs pratiques commerciales : licences chères, qui verrouillent les clients. Ou alors, ils proposent des offres hybrides de cloud privé. Mais ce n’est pas du cloud, ça donne juste l’illusion d’un plus grand contrôle, mais c’est le contraire qui se passe"

Werner Vogels, Amazon CTO

(http://www.ecrans.fr/Amazon-et-le-business-dans-les,10886.html)

Translation...

"Many try to keep their commercial approach: expensive licences, which lock their customer. Or they are offering hybrid private cloud. But it's not cloud, it just give an illusion of a greater control, but that's the opposite that happens"

#PLM > Social Engineering, ok but for what?

I was reviewing Oleg's presentation at the COFES 2010 and he finishes his post by this comment:

Not much was done beyond that. Consumer software, the Internet and specially Web 2.0 applications will provide a significant impact on the future of technologies and products in Engineering and Manufacturing Software

That inspires me two thoughts:

1- I hardly see any reason to build "social architecture" and what it brings to the classical "collaboration interface". Because companies do not need it.

The social network has a reality in everybody's everyday life but that culture is not pervasive now to the professional world (there are exceptions, that's true). PLM vendors glorify themselves to do social engineering, but that has no tangible reality in the enterprise.

The reason for that is the speed at the 2.0 changes our usages of the information. In the industry does not keep the pace. Before people actually take time to socialize about what they do, they will have to do their job first. The organization do not allow the time for social experience because the value of it is not quantifiable on the short term (and maybe because they do it wrong...)

2- PLM vendors promote PLM 2.0, Social PLM, but that is nothing but words. Their tools do not allow to do it! And they will never be able to do it!

Why? Because whatever they say PLM vendors are still seeing their products as "web 1.0" products, and the way they implement it is still "web 1.0" as well. It is closed, silo'ed and rigid.

If the PLM industry wants to go 2.0, use standards, allow third party applications (and remove pressure from your R&D to deliver new functionalities), go in the cloud (and take advantage to reshape your application's infrastructure!), adopt a model where deployment of new versions are banished, but where new functionalities are deployed seamlessly. Then you will have the foundation for social interaction coming slowly without even you noticing it.

Do not give, but teach to build, your accomplishment will be greater