Some company push their software into the clouds without proper thinking of the impact for their customers. Once in the cloud they use an incredible amount of computing resources that are too expensive for their customers. Because it's too expensive that delay the port of classical desktop/server applications on the cloud (want names? look at SAP cloud strategy for instance - not now, but a few years back) and the adoption by the customer.
The customer wants to know how much his infrastructure in the cloud will cost him and that may become a criteria of choice in the future.
What I propose is that each software company advertise (and are certified) on their computing needs. Of course some standard would be required but it could be shown as well as a competitive advantage if it shows the ecological side of it.
An example: I want my company to have office apps in the clouds. I can chose either Office live or Google docs. let's assume they have equivalent features, I want to pick the one who will consume the least.
People pick already their cars based on the same criteria... what do you think? Would that be a decision criteria for you?
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